Transparency
We want the existing art system to be democratic, fair and diverse. In our opinion, the White Cube stands for an elitist way of dealing with
art and for the presentation of artworks in the service of the market.
For this reason we deliberately differentiate ourselves from this common aesthetic and prefer the color reversal:
Black. For us, black is also the color of the zero point and a
New beginning. We have been working on our vision under the name ato.black since 2017.
EVOLUTION MEANS LEARNING TO SHARE
(Sibylle Wagner, artist at ato.black)How does ato.black share?
Obviously, the artists benefit from our participation model for sold artworks. But our model goes even further. It also contributes to all other actors from the creative branch (our Crew), for the work they have done as a percentage
will.
Why do we think this is the right model?
If you ask around you will quickly notice that artists are not always sufficient
in financial means e.g. to advance their own marketing or
to be able to pay high quality documentation of works of art.
Through the network of ato.black, motivated Creatives can be found
With professional experience in supervising artists or creating content. Due to the sales participation model, they are cashed out for their work as soon as artworks are sold.
ato.black for artists:
Online presence with its own subpageProvision / creation of high-quality, media content (portrait, photos, text, video, audio)Acceptance of sales processing and transportExclusive selection of works of art, work-related contracts (cooperation with galleries, self-marketing, etc. still possible)Publication right for in-house magazineThe platform can optionally be used to advertise your own exhibitions and campaignsPersonal support and adviceIndividual exhibitions at different locationsNetwork for realizing ideasInvitation to internal network meetings with all ato.black actorsato.black for creative professionals:
Online presence with its own subpageSales participation in the creation of media content about artists (photos, text, video, audio)Platform for supporting your own artists and marketing works of art (inexpensive alternative to setting up your own gallery)Option to market your own artistic positionsSales participation in artist support (curator)Network and mediation of cooperationsSales participation in the organization of campaigns and exhibitionsInvitation to internal network meetings with all ato.black actorsato.black for all:
High quality, exclusive selection of artists and works of artEasy purchase option of works of art in every price categoryOpportunity to support artists financially by buying atofactsVideo, texts, audio contributions about artists who are a pleasure to consumeInformation on current exhibitions and promotionsInsight into the entire network, possibility to ask freelance crew members for jobs and cooperationsActions and exhibitions that make you thinkPersonal contact with artists and the crewNetwork for professional cooperationAddition: ato.black for “room owners
Do you have rooms in which you can and want to show art? Your living room, a bar, a public office, a vacancy - we are always happy to be able to use new places!
